Toward the end of the decade and the beginning of the 2020s, the meme saw a resurgence in popularity due primarily to its association with Dogecoin, which itself hit a market capitalisation of over $90 billion in May 2021. The Shiba Inu had a notable presence in popular culture during late 2013. A cryptocurrency based on Doge, the Dogecoin, was launched in December 2013. The meme is based on a 2010 photograph, and became popular in late 2013, being named as Know Your Meme 's 'top meme' of that year. The text, representing a kind of internal monologue, is deliberately written in a form of broken English. The meme typically consists of a picture of a Shiba Inu dog accompanied by multicolored text in Comic Sans font in the foreground. The original 'Doge' inner monologue imageĭoge ( often / ˈ d oʊ dʒ/ DOHJ, / ˈ d oʊ ɡ/ DOHG, / ˈ d oʊ ʒ/ DOHZH ) is an Internet meme that became popular in 2013.
